Craig Buszko (aka "Buz") has been a digital consultant since 1998. Originally a technology solutions consultant specialising in e-commerce and CRM, over the years Buz has blended his technical knowledge with broader business and corporate strategy. He has consulted to some of the world's largest businesses affected by e-business trends, working across several industries including retail, media and telecommunications.
Subject Matter Expertise
Buz has experience in consulting and management roles helping organisations succeed in the following areas:
| Business Strategy | Opportunity assessment, growth planning, business case development, M&A, integration. |
| Marketing Strategy | Segmentation, customer behaviour, product development, ATL/BTL, digital channels (web, mobile, social). |
| Digital Marketing | Electronic direct marketing, search engine marketing, online advertising, affiliate marketing, social media, mobile marketing. |
| Methodologies | Prince2, PMBOK, Six-Sigma, Balance Scorecard, Agile Development. |
| Industries | Media/Publishing, Telecommunications, Retail. |
Presentation Experience
Buz is a regular presenter at leading industry events on digital marketing. Buz has spoke at:
- AdTech Melbourne
- Internet World Melbourne
Current Projects
Buz is currently working at World Vision Australia, helping define and implement a new digital channel strategy.
Contact Buz
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